CHAMPION MENTALITY

This campaign is not about lifting. It’s about mentality.

It’s about the internal standard that our community holds—that no matter how tired, overwhelmed, or unmotivated you feel, you choose to show up.

Champion Mentality is the quiet effort. The extra rep. The skipped excuse. It’s waking up early, staying late, and knowing the fight inside your head is the one that matters most.

And while Chris’ story anchors it, this is a campaign powered by everyone else.
It belongs to our warehouse team. It belongs to our nurses and firefighters. It belongs to the lone lifter grinding for something no one else understands.

Be the champion of your mentality. And let this campaign prove that you were never alone in that fight.

Try Champion Mentality

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Weekly winners of a $200 GNC gift card, exclusive CM t-shirt, and featured on the RAW story. One grand prize winner who will win a trip to RAW HQ, champion mentality video filmed by RAW team as an exclusive interview style with CBUM, and a $500 GNC gift card.

Review the full terms and conditions here.

Our Athletes

John Driscoll

Ryan Dengler

André Vaillant